This post is about our new video on the new installation by Julianne Swartz. It actually wasn’t on the schedule, but our team created it anyway. When there is a chance to capture some nuggets, we’ll be there. So here’s the breakdown –

Sunday Jan 27 – Lisa Freiman, curator of contemporary art, calls me at home. I’m relaxing drinking champagne and eating lobster. Lisa informs me that Julianne has arrived and the installation work has begun – can I stop by and get some footage of the initial work? I drive a hard bargain and arrive 15 minutes later. The entire oval entry floor is covered in what looks like a netting. Lisa introduces me to Julianne who is sweet, friendly and thoughtful. This is going to be a great installation.

January 28 – Feb 1 – I update the rest of the nugget factory (new media) team (Dan, Danny and Despi). We all agree to capture the rest of the installation process over the next 8 days. This means Dan and Danny periodically visit the installation and film. They’ve done this a million times, and it will look great. Danny convinces Brad Dilger, installation technician, to take him 30’ in the air for the perfect shot. Dan and I accidentally walk into his shot several times…and then several more times on purpose.

Friday Feb 1 – Despi has worked with the contemporary department to setup an exclusive video interview with Julianne. We try to do this with every artist that comes to the museum. It’s a video series we’re calling In the Factory (coming soon!). It’s the end of day on Friday, after a long, intensive week, but Julianne gives a great interview, dropping plenty of nuggets.

Wednesday February 6 – We film a segment for the Director’s Journal, a monthly series featuring IMA’s Director and various staff. Our boss, Max Anderson, discusses the installation with Julianne and Sarah Green from IMA’s contemporary department. It’s a three camera shoot in the oval entry using all members of the Nugget Factory. Everyone nails it. It’s a wrap.

February 18-22 – Dan, Danny and Despi wrap up all of the work for the Breaking the Mode website. It’s an inordinate amount of digital content – sixteen designer profile videos (shot and produced in-house), flickr pool images, an iMix, streaming audio and much more. Without stopping to reflect on a job well done, Danny moves onto editing the Julianne Swartz video.

Friday Feb 22 – Danny completes the video and all members of new media review it. We invite people to the Nugget Factory to view the piece (its standard operating procedure). Lisa and Sarah stop by, hang out, check out the video and ….drum roll….approve it! High fives all around.

Monday Feb 25 – The video is uploaded to our YouTube channel and takes its place as a nugglette on imamuseum.org.

Now it’s up to you to watch it!