Audience at The Toby
We have a lot to offer at the IMA: permanent galleries, Lilly House, 152 acres of gardens and grounds, exhibitions, public programs, web projects, and community outreach. After a while, it’s easy to take for granted all of the ways that the museum serves its mission. Every week I write ads, print pieces, Facebook updates, and blogs that focus on the opportunities for visitors at the IMA, but I often don’t take advantage of them myself.
Just 30 seconds from where I sit, I have an amazingly impressive collection of the world’s art, and I rarely take the time to see it. I’m not sure if it’s my hectic schedule or laziness, but it’s shameful to me how little time I spend in the galleries or at the IMA’s public programs. As a marketer, I spend my day encouraging others to experience the IMA, but I wouldn’t be doing my job well unless I do it myself. Therefore, I have recently decided to attend two public programs each month and spend at least 30 minutes in the galleries each week. It’s still not enough, but it’s a start. Read the rest of this entry »
