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Shoppers Unite! Saks to Launch Shepard Fairey Campaign Today

Known for his DIY street art OBEY in the late 90′s, and more recently for his Obama ‘Hope’ poster, artist Shepard Fairey is teaming up with Saks Fifth Avenue for their latest marketing effort.

The campaign includes Russian Communist inspired artwork on limited-edition bags, window displays, catalogs and an in-store presentation, all hitting stores on March 12.

Saks Spring campaign

Saks' Spring campaign

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Filed under: Current Events, Design, Marketing

 

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