How do you make a magazine that captures the essence of a museum and theater, two historical estates, acres of glorious gardens and grounds, and a soon-to-be art and nature park? This is the question that has been on the top of my mind lately. It’s challenging, yet fun, to envision a magazine that entices readers to toss it aside half way through and come see for themselves. A magazine that demonstrates our mission and shows donors where their money is going. A magazine that the community sees themselves in and readers oceans away find engaging through online connections.
I sat down with IMA Senior Graphic Designer Matthew Taylor last week in the Design Studio to take a hard look at our current IMA membership magazine (Previews) and talk content and design. Read the rest of this entry »
Filed under: Design, Interviews, Marketing, Musings
