Indianapolis Museum of Art Blog

Pulling the IMA magazine together is probably one of the most enjoyable aspects of my job, aside from Monday Web team meetings. And with the winter (November-January) issue, we usher in a new era of the magazine. No longer called Previews, but simply known as the IMA magazine, the cover and pages present the Museum’s new graphic identity. With a new look also comes fresh content and ideas that incorporate the intersection of art, design and nature. In this issue, we went out on a limb and decided to do our first retail holiday photo shoot–presenting items for sale in the Museum’s shops–rather than rely on product photography from the design house or manufacturers.

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How do you make a magazine that captures the essence of a museum and theater, two historical estates, acres of glorious gardens and grounds, and a soon-to-be art and nature park? This is the question that has been on the top of my mind lately. It’s challenging, yet fun, to envision a magazine that entices readers to toss it aside half way through and come see for themselves. A magazine that demonstrates our mission and shows donors where their money is going. A magazine that the community sees themselves in and readers oceans away find engaging through online connections.

I sat down with IMA Senior Graphic Designer Matthew Taylor last week in the Design Studio to take a hard look at our current IMA membership magazine (Previews) and talk content and design. Read the rest of this entry »

Chef and Food Educator Alice Waters will be giving a talk at the IMA’s Tobias Theater next Tuesday. However, tickets sold out within weeks of posting the event online. For those unable to attend her talk, this post is for you. It will give you a glimpse into Waters’ work and how she seeks to inspire. I had the delight of speaking with her about her passion earlier this year:

Interview with Alice Waters
As published in the winter issue of the IMA’s Previews membership magazine

Q. What culture do you think has the most interesting relationship with food?
While I can only speak to the cultures I’ve visited, I find the Mediterranean culture of Southern Italy has a unique balance in their relationship with food. Food is part of the fabric of life there. It’s not on the side in the form of health or fueling up. It’s connected to meaningful everyday experiences. Sitting down at the table with family and friends is precious and important.

Q. What did you learn from your grandparents about food?
Not much. My grandparents were Irish English and it seemed to me that they liked to eat quite a lot, but that’s it. They had a narrow, limited diet. My parents were concerned about diet but didn’t know how to cook. My interest in food came from working in my parents’ Victory garden, and my passion came from traveling to France at the age of 19. The experience opened up a world to me. Read the rest of this entry »

Some have their names on a gallery, time to give or money to gift. Others use their knowledge of a subject, unique skill set or need for a place to belong. They all have a passion for the IMA.

As editor of Previews, the best part of publishing a membership magazine is interviewing, meeting and photographing our members. As we celebrate the IMA’s 125th anniversary this week, it is fitting to highlight the people who give of themselves to the IMA.

Members selected to be featured in Previews are chosen to fit the overall theme of that particular issue and on their history of devotion to the IMA. For example, in this year’s fall issue, Roger and Francine Hurwitz were interviewed about their contributions to the Museum’s Chinese and Japanese collection since the featured exhibition was Power & Glory: Court Arts of China’s Ming Dynasty. I usually get a brief rundown of the member I am profiling before writing interview questions, but it never prepares me for the true devotion and stories these individuals hold.

I was moved by the volunteer who regained her sight and found hope after listening to her friends describe works of art for her. By painting the pictures for her through words, she found joy in life again and saw in art the possibility to inspire. When she moved to Indianapolis, she sought out the IMA to volunteer her time.

I was tickled when interviewing a donor couple deeply in love. Their journeys to collect art and relationships with IMA curators are so much a part of their life and family. They were so eager to share their love of the Museum with me that they talked over each other and finished one anothers’ sentences. (Talk about a journalist’s headache!)

If I interview the member over the phone, I’m always delighted to meet them in person when they come in to be photographed for the magazine. This is truly my favorite day of the publishing process. Our photographer, Tad Fruits, and I search for the right spot to capture their personality and interest. We joke and laugh as he captures a moment in time that represents so much more than standing in a gallery next to a work of art.

I hope you too find inspiration in the many diverse individuals who come together with the common interest of supporting the IMA. Become a fan on Facebook and keep an eye out for (new) upcoming opportunities for members to have 15 minutes of fame!

“Signage” is a popular term around museum marketing offices. It gets a work order, designed, produced, and lives out its purpose. But what happens to the dozens of exhibition and museum signs when the show is over, the program done or the sign is just passed its prime?

A company called BetterWall allows you to buy those exhibition banners from around the world to become timeless works of art for your home or business. Started by a husband-wife team of environmental consultant and art historian, BetterWall works with museums through its “Recycle and Reuse Program” to help museums remain green by taking tons of vinyl banners off their hands and selling them, giving a portion of the profits back to the museums. I have a National Portrait Gallery, George Washington “Lansdowne” sign that used to be displayed on the Mall in Washington, D.C. framed in my living room, but this article by a Washington Post reporter was the first time I had heard of a company who made authentic museum advertising available to the public.

As unique objects produced in limited editions, the banners embody great art, great museums, and contemporary advertising trends. — BetterWall

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