Thank you to all who applied to be the IMA’s new blogger. We had nearly 2 dozen submissions and there wasn’t a bad one in the entire lot. It was exciting to read everyone’s stories and profiles, and very difficult to narrow down to a final list. The blog committee a.k.a. part of The Social Media Committee of Excellence a.k.a. Daniel Incandela, Kate Franzman, and I each voted for our top 5 picks and tallied the votes.

This is a crown, but not the actual crown that the winning blogger will receive.

And the Nominees Are… Read the rest of this entry »

Filed under: Guest Bloggers, Marketing

From writing large-scale, big-budget marketing plans to proofing marketing pieces for the printer, I generally have about 15-30 different projects cross my desk every day. Some things take a considerable amount of attention, while others take seconds. Some days I have six meetings, while others I have just one. As with many jobs, my position requires me to switch back and forth between projects all day, every day. At times, I find the harried nature and varied scope of my work to be exhausting. But most of the time, I find it exhilarating. Regardless, I love every minute.

To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

Image taken from ugotbling.com

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Filed under: Marketing, Musings

With the launch of the new IMA Blog, there will be more authors contributing posts, and I am among them. You should expect to find a lot of opinions, a touch (okay, a lot) of sarcasm and the occassional soap box to provoke your witty and well-written comments. Struggling to find a compelling topic for my inaugural post, I have searched long and hard and decided to pontificate on the expansive YouTube-iverse.

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Filed under: New Media