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TAP into it

In a few short days, you’ll have the chance to experience Tara Donovan: Untitled at the IMA and take the TAP tour along with it. Opening this weekend, it’s been a mad dash to finalize this exhibition experience that features audio commentary, polls, videos and high-res imagery, all accessible on an iPod Touch. Oh, and if you’re an IMA member, TAP is free to you.

This is the second TAP tour we’ve done for an exhibition, and another major accomplishment for the Nugget Factory. NF FTW! As with any project, the second go-around always seems a little smoother. We certainly couldn’t have done it without the collaborative spirit of the contemporary department. Also, big ups to our applications team for some slick interface modifications to the TAP software. Did I mention the entire software development, content production and implementation was done entirely in-house?

Another difference you’ll notice if you took the Sacred Spain tour last winter is that this tour focuses more on the visitor’s interpretation and experience and offers many different perspectives.

You’ll hear voices from curatorial, design, education, and conservation at the IMA. One of those voices is IMA’s Phil Lynam, Manager of Art and Design Education. We hope this sample stop will entice you to TAP into Tara Donovan:Untitled at the IMA. Listen below:

Stay tuned for more exciting news about TAP!

Filed under: Art, Current Events, Design, Education, Interviews, Marketing, New Media, Technology


TAP Analytics

Auto-rotate proved more confusing than anything else

Yes, the image above is supposed to be confusing. It’s one of the lessons learned from collecting feedback and tracking events on the TAP iPod tour for Sacred Spain. Patrons didn’t quite realize that as they interacted with the tour, we were secretly shooting off messages to a server.  We tracked everything from incorrect codes to device rotations.  All in all we collected over a quarter million events.  Almost half of those events were rotations of the application layout.  We heard back from people that they were “catching up with the rotations”.  Based on this we have decided to flat remove any rotation from the next tour. Everything will be in portrait mode with the exception of video playback.

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Filed under: Technology


So You Think You Can Blog, Jessica Hancock?

We challenged America to submit to be the IMA’s next top blogger and America answered.  Over the course of the next month, we’ll post the finalists in the IMA’s “So You Think You Can Blog” contest. After we’ve posted all five entries, we’ll let our blog readers vote for the winner. First up: Meet Jessica Hancock.

Tell Us A Little About Yourself:

Jessica HancockWell, hello!  My name is Jessica Hancock and you’ve asked me to tell you a little about myself.  This is always a struggle as it’s easier to do in person, but the point of a “blogger” is to be as electronically-concise and as catchy as possible.  So, here goes…

I was born and raised in an Indianapolis suburb boasting mansions and cornfields, which did suit me well until I realized the world was a bigger place. Yep, it really is.  I convinced myself to pick up and study abroad in Londontown where my cultural education was based solely on gallery-hopping, pint-gulping and boarding cheap airlines to other countries, all while scraping the bottom of my bank account to mere pennies. ‘Twas a time! Fast forward through college, I am now a fundraiser by occupational trade and love being involved in the local community.  I’m stoked to say that, at the ripe age of 27, I proudly serve on two local Boards – Bicycle Indiana and more recently, I was invited to serve on the Earth House Collective Board.  How do I spend my time, you ask?  Easy. Picture me attending a smattering of as many live concerts as possible, traveling traveling traveling, monthly volunteering at the IMA, drinking copious amounts of black tea with cream & sugar, riding my bikes aimlessly through the streets of Indy and dallying about my new house.  I became a home owner this summer!  I count my blessings daily and never have forgotten where I came from [ahem, the sticks of Boone County]. Read the rest of this entry »

Filed under: Guest Bloggers, Marketing, Musings


The Pharmacy


The Pharmacy prescribes the following links to combat Monday online anemia.


Blog: beard revue

It’s all about the beards, people. This blog has a simple description: ‘Review, commentary & discussion for the beard enthusiast. Up the beard ratio!’

ArtBabble Video: Creation of a Tibetan Mural

Pema Rinzin paints a mural of the Buddhist Guardian Kings of the Four directions. Pema Rinzin on his personal decision to paint the Four Great Guardian Kings: “They are unique imagery in that they are solid; they are protectors; and they are closest to our human form. For example, in Tibet at the largest monasteries like Drepung, all the Guardian Kings are in the front of the monastery. I thought they would also protect us here in the United States and at the Rubin Museum.

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Filed under: Art, New Media, Technology


Columbus Day at the IMA

From writing large-scale, big-budget marketing plans to proofing marketing pieces for the printer, I generally have about 15-30 different projects cross my desk every day. Some things take a considerable amount of attention, while others take seconds. Some days I have six meetings, while others I have just one. As with many jobs, my position requires me to switch back and forth between projects all day, every day. At times, I find the harried nature and varied scope of my work to be exhausting. But most of the time, I find it exhilarating. Regardless, I love every minute.

To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.


Image taken from

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Filed under: Marketing, Musings


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