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	<title>Indianapolis Museum of Art Blog &#187; saks</title>
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		<title>Shoppers Unite! Saks to Launch Shepard Fairey Campaign Today</title>
		<link>http://www.imamuseum.org/blog/2009/03/12/consumers-unite-saks-to-launch-shepard-fairey-campaign-today/</link>
		<comments>http://www.imamuseum.org/blog/2009/03/12/consumers-unite-saks-to-launch-shepard-fairey-campaign-today/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 13:04:09 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[art museum]]></category>
		<category><![CDATA[communist]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Design Center]]></category>
		<category><![CDATA[dieline]]></category>
		<category><![CDATA[gary hustwit]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[Kate]]></category>
		<category><![CDATA[Museum Blog]]></category>
		<category><![CDATA[objectified]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[propaganda]]></category>
		<category><![CDATA[saks]]></category>
		<category><![CDATA[saks fifth avenue]]></category>
		<category><![CDATA[Shepard Fairey]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=3670</guid>
		<description><![CDATA[Known for his DIY street art OBEY in the late 90&#8242;s, and more recently for his Obama &#8216;Hope&#8217; poster, artist Shepard Fairey is teaming up with Saks Fifth Avenue for their latest marketing effort. The campaign includes Russian Communist inspired artwork on limited-edition bags, window displays, catalogs and an in-store presentation, all hitting stores on [...]]]></description>
			<content:encoded><![CDATA[<p>Known for his <a title="Obeygiant.com" href="http://obeygiant.com/about" target="_blank">DIY street art</a> OBEY in the late 90&#8242;s, and more recently for his <a title="Obama 'Hope' " href="http://obeygiant.com/post/obama" target="_blank">Obama &#8216;Hope&#8217; poster</a>, artist Shepard Fairey is teaming up with <a title="Saks" href="http://www.saksfifthavenue.com/" target="_blank">Saks Fifth Avenue</a> for their latest marketing effort.</p>
<p>The campaign includes Russian Communist inspired artwork on limited-edition bags, window displays, catalogs and an in-store presentation, all hitting stores on March 12.</p>
<div class="wp-caption aligncenter" style="width: 490px"><a href="http://i39.photobucket.com/albums/e158/mcnail/shep-1.jpg"><img title="Saks Arm Yourself" src="http://i39.photobucket.com/albums/e158/mcnail/shep-1.jpg" alt="Saks Spring campaign" width="480" height="480" /></a><p class="wp-caption-text">Saks&#39; Spring campaign</p></div>
<p><span id="more-3670"></span>The campaign is inspired by the bold graphic designs and propaganda tone of <a title="Constructivism Art on Wikipedia" href="http://en.wikipedia.org/wiki/Constructivism_(art)" target="_blank">Constructivist art</a>. Though a controversial move, Saks sure could use the attention. The luxury retailer has felt the recession’s <a title="The Sting" href="http://community.imaginefx.com/forums/storage/9/125323/sting-picture-1.jpg" target="_blank">sting</a>, recently announcing a $98.8 million loss.</p>
<p>Smart move, Saks. After all, Fairey has developed into one of the most influential street artists of our time. Despite the cloud of controversy surrounding him, his work can now be seen in museums and <a title="National Portrait Gallery" href="http://face2face.si.edu/my_weblog/2009/01/npg-acquires-shepard-faireys-portrait-of-barack-obama.html" target="_blank">galleries</a>, graphic design, <a title="OBEY " href="http://thegiantpeach.wordpress.com/2009/03/05/obey-mens-womens-added-12-items/" target="_blank">signature apparel</a>, and now: your favorite upscale department store.</p>
<div class="wp-caption aligncenter" style="width: 330px"><a href="http://slowpainting.files.wordpress.com/2009/01/shepard-fairey-320x314.jpg"><img title="Fairey" src="http://slowpainting.files.wordpress.com/2009/01/shepard-fairey-320x314.jpg" alt="Shepard Fairey" width="320" height="312" /></a><p class="wp-caption-text">Shepard Fairey</p></div>
<p class="MsoNormal">
<p><a title="Terron E. Schaefer Profile" href="http://www.portfolio.com/resources/executive-profiles/Terron-E-Schaefer-671974" target="_blank">Terron E. Schaefer</a>, the senior vice president of marketing at Saks recently said, “What we do every day, really, is propaganda.” Read the whole article at <a title="NY Times article" href="http://www.nytimes.com/2009/01/08/fashion/08ROW.html?_r=3" target="_blank">NYTimes.com</a>. Pretty fierce stuff, but this could definitely be seen by Fairey&#8217;s fans as a major sell-out move. What do you think?</p>
<p>Obsessed with well-designed packaging and everyday objects? Check out some related links I found:</p>
<ul>
<li><a title="The Dieline" href="http://www.thedieline.com/blog/" target="_blank"> The Dieline</a> is chock full of fresh ideas in package design. From the latest soda bottle concept, to clever music packaging- critique a design or suggest your own.
<p style="text-align: center;">
<p><div id="attachment_3678" class="wp-caption aligncenter" style="width: 294px"><a href="http://www.thedieline.com/"><img class="size-medium wp-image-3678" title="Wine bottles" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/03/6a00d8345250f069e2011168a6cbb2970c-550wi-284x300.jpg" alt="Wine bottles by Let it Grow" width="284" height="300" /></a><p class="wp-caption-text">Wine bottles by Let it Grow</p></div></li>
</ul>
<ul>
<li>Looking for a chic fly swatter or watering can with as much form as it has function? Check out the new <a title="IMA's Design Center" href="http://shop.imamuseum.org/Design_Center" target="_blank">Design  Center online</a> or here at the IMA.</li>
</ul>
<div class="wp-caption aligncenter" style="width: 260px"><a href="http://shop.imamuseum.org/cart.php?m=product_detail&amp;p=435&amp;catID=13"><img title="Dr. Skud Flyswatter" src="https://shop.imamuseum.org/images/products/435_large.jpg" alt="Dr. Skud Flyswatter- $20" width="250" height="340" /></a><p class="wp-caption-text">Dr. Skud Flyswatter- $20</p></div>
<ul>
<li>On May 14<sup>th</sup>,<em> </em>you can<a title="Objectified at the IMA" href="http://www.imamuseum.org/calendar/objectified" target="_blank"> meet film director Gary Hustwit <em>(Helvetica)</em> </a>and see his latest documentary, <a title="Objectified Film" href="http://www.objectifiedfilm.com" target="_blank"><em>Objectified</em></a>,  about the creative process of product design. The film features designers who shape our manufactured environment and our interfaces with mass-produced objects including the people behind IKEA furniture and the iPod.</li>
</ul>
<div id="attachment_3680" class="wp-caption aligncenter" style="width: 212px"><a href="http://www.objectifiedfilm.com"><img class="size-medium wp-image-3680" title="objectified_poster11" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/03/objectified_poster11-202x300.gif" alt="Objectified move poster" width="202" height="300" /></a><p class="wp-caption-text">Objectified movie poster</p></div>
]]></content:encoded>
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		<slash:comments>11</slash:comments>
	
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			<media:title type="html">Saks Arm Yourself</media:title>
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			<media:title type="html">Wine bottles</media:title>
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