Pulling the IMA magazine together is probably one of the most enjoyable aspects of my job, aside from Monday Web team meetings. And with the winter (November-January) issue, we usher in a new era of the magazine. No longer called Previews, but simply known as the IMA magazine, the cover and pages present the Museum’s new graphic identity. With a new look also comes fresh content and ideas that incorporate the intersection of art, design and nature. In this issue, we went out on a limb and decided to do our first retail holiday photo shoot–presenting items for sale in the Museum’s shops–rather than rely on product photography from the design house or manufacturers.
