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	<title>Indianapolis Museum of Art Blog &#187; sidewalk chalk</title>
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		<title>Capitalizing on Perception</title>
		<link>http://www.imamuseum.org/blog/2009/07/21/capitalizing-on-perception/</link>
		<comments>http://www.imamuseum.org/blog/2009/07/21/capitalizing-on-perception/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 17:38:25 +0000</pubDate>
		<dc:creator>Charlie</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[Charlie Moad]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[IMA Blog]]></category>
		<category><![CDATA[IMAX]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[sidewalk chalk]]></category>
		<category><![CDATA[Trompe-l'œil]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=6709</guid>
		<description><![CDATA[One thing we&#8217;ve learned from the recession is that movies are now considered &#8220;recession proof&#8221;.  People need the escape.  This can easily be seen from Harry Potter and the Half-Blood Prince, which had a $160 million 5-day opening.  It was also the fastest movie to ever reach $350 million world-wide. I was somewhat surprised to [...]]]></description>
			<content:encoded><![CDATA[<p>One thing we&#8217;ve learned from the recession is that movies are now considered &#8220;recession proof&#8221;.  People need the escape.  This can easily be seen from <em><a href="http://harrypotter.warnerbros.com/harrypotterandthehalf-bloodprince/" target="_blank">Harry Potter and the Half-Blood Prince</a></em>, which had a $160 million 5-day opening.  It was also the fastest movie to ever reach <a href="http://en.wikipedia.org/wiki/Harry_Potter_and_the_Half-Blood_Prince_%28film%29#Box_office" target="_blank">$350 million world-wide</a>. I was somewhat surprised to find out that this movie would be offering an IMAX 3D experience as well.  Typically I think of the animated movies which can fairly easily crank out a 3D version of themselves.  However, digitally adding 3D scenes to a filmed movie requires a great amount of work from the production companies.  Why do it? Money of course.</p>
<p style="text-align: center;">
<div id="attachment_6711" class="wp-caption aligncenter" style="width: 410px"><a href="http://www.ew.com/ew/gallery/0,,20266708,00.html" target="_blank"><img class="size-full wp-image-6711 " title="monsters-vs-aliens-2_l" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/07/monsters-vs-aliens-2_l.jpg" alt="© Dreamworks Animation" width="400" height="400" /></a><p class="wp-caption-text">Monsters vs. Aliens © Dreamworks Animation</p></div>
<p><span id="more-6709"></span></p>
<p>I&#8217;m an avid NPR listener and I was intrigued by a segment a few weeks back that discussed the resurgence of 3D in the movie theater. The Dreamworks film, <em>Monsters vs. Aliens</em>, saw a $58 million opening weekend of which $24 million was from 3D screens (<a href="http://www.slashfilm.com/2009/03/29/box-office-monsters-vs-aliens-with-almost-12k-per-3-d-screen-the-future-of-3-d-is-looking-up/" target="_blank">ref</a>). Over 40% of the film&#8217;s revenue came from less than 10% of the screens. When 3D glasses first hit the big screen it was a less than desirable experience.  The alignment was less than par and many movie goers would leave feeling queasy. This is a far cry from the experience of today. People are more than willing to pay extra for the immersion and they will have many more chances in the near future.</p>
<blockquote><p>&#8220;&#8230;.G-Force on July 24, Final Destination: Death Trip 3-D on August 14, Cloudy with a Chance of Meatballs on September 18, the reworking of Toy Story in the 3-D format October 2, Astro Boy on October 23, Disney’s A Christmas Carol on November 6, Planet 51 for Thanksgiving and, finally, James Cameron’s long-awaited Avatar.&#8221; &#8211;<em> <a href="http://www.slashfilm.com/2009/03/29/box-office-monsters-vs-aliens-with-almost-12k-per-3-d-screen-the-future-of-3-d-is-looking-up/" target="_blank">from Slashfilm</a></em></p></blockquote>
<p>Another 3D project caught my eye yesterday as well. A Google employee has leveraged his <a href="http://en.wikipedia.org/wiki/Google#Innovation_Time_Off" target="_blank">20% time</a> by creating a 3D video viewer for YouTube. You can see one view in the video below. Click the video and visit it on YouTube to see a dropdown of many different 3D option (e.g. anaglyph red/blue).</p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:355px;" data="http://www.youtube.com/v/822kH5Fu8SM&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0"><param name="movie" value="http://www.youtube.com/v/822kH5Fu8SM&amp;rel=0&amp;color1=0xd6d6d6&amp;color2=0xf0f0f0" /></object></p>
<p>Artists have been capitalizing on perception for thousands of years, so I set out to find examples in our collection.  My esteemed colleague, Ed, pointed me to a technique called <a href="http://en.wikipedia.org/wiki/Trompe-l%27%C5%93il" target="_blank">Trompe-l&#8217;œil</a> (French for &#8220;trick the eye&#8221;). A quick <a href="http://www.imamuseum.org/search/mercury/Trompe+l%27%C5%93il" target="_blank">search of the collections</a> yielded some interesting results.</p>
<div class="wp-caption aligncenter" style="width: 542px"><a href="http://www.imamuseum.org/explore/artwork/1720" target="_blank"><img class=" " title="Still Life" src="http://www.imamuseum.org/Media_Database/Collections/1962/00100-00199/62.163/931072A9-D9AB-4B8D-A58A-895E4A38E690_A.jpg" alt="Still Life by Edwaert Colyer" width="532" height="414" /></a><p class="wp-caption-text">Still Life by Edwaert Colyer demonstrating Trompe-l&#39;œil</p></div>
<p><em>Still Life</em> demonstrates a perceived 3D scene from a 2D work and conversely we have 3D works that appear flat from the initial vantage point. Most notable is Robert Irwin&#8217;s, <em>Untitled</em>, which is anything but flat.</p>
<p style="text-align: left;">
<div class="wp-caption aligncenter" style="width: 398px"><a href="http://www.imamuseum.org/explore/artwork/718" target="_blank"><img class=" " title="Untitled" src="http://www.imamuseum.org/Media_Database/Collections/1988/00200-00299/1988.220/E1F28CCB-90CE-424F-AC6D-9BB500ECF07E_A.jpg" alt="Untitled by Robert Irwin" width="388" height="488" /></a><p class="wp-caption-text">Untitled by Robert Irwin</p></div>
<p style="text-align: left;">Finally, a shout out to the sidewalk chalk artists.</p>
<p style="text-align: left;">
<div id="attachment_6717" class="wp-caption aligncenter" style="width: 460px"><a href="http://users.skynet.be/J.Beever/pave.htm" target="_blank"><img class="size-full wp-image-6717 " title="world" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/07/world.jpg" alt="World by Julian Beever" width="450" height="300" /></a><p class="wp-caption-text">World by Julian Beever</p></div>
<p>Do you have any favorites that &#8220;trick the eye&#8221;?</p>
<p>(On a tangent, NPR had a similar segment discussing the upcoming series of <a href="http://www.npr.org/templates/story/story.php?storyId=105514153" target="_blank">movies based on board games</a>. Greatly looking forward to <a href="http://www.boston.com/news/local/rhode_island/articles/2008/02/20/universal_pictures_to_make_at_least_4_movies_based_on_hasbro_toys/" target="_blank">Candyland</a>.)</p>


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