(photo via Joe Shoemaker)

Last week, I represented the IMA (@IMAMuseum) at the Indianapolis Social Media Breakfast (@indysmb) on the topic of Using Social Media in Travel, Tourism and Attraction Industries. Serving on the panel with me were representatives from IndyHub (@IndyHub), The Children’s Museum of Indianapolis (@TCMIndy), The State Fair Grounds (@IndyStateFair), and the ICVA (@VisitIndy). Sitting in the audience were some of the most engaged social networkers in the city. It was a great opportunity to discuss the IMA’s social media strategy and to hear how other organizations are utilizing social networks for marketing and audience development strategies. (In case you don’t know, the “@” behind the organization refers to its Twitter account).

To sum up, here’s what I discussed:

1. Social Media = Social Networks (Twitter, Facebook, etc.) + Social Content (Video, blogs, etc.) If an organization creates great social content then social networking is a heckuvalot easier! Producing good, engaging content should be your top priority.
2. The staff person/s that manage/s Facebook and Twitter is your online visitor services staff. Whether they speak from their own voice or on behalf of your organization, Social Media staff are evangelists of the organization. They have to be authentically passionate about what they communicate and be willing to live the mission of the organization. The best Social Networking is done 24 hrs a day, 7 days a week.
3. When it comes to online strategy, the best plan is to not plan. While it’s essential that overall communication objectives and key messages are understood, the best social media presences are those that have the ability to be flexible, responsive and experimental.

See the full discussion:

Indianapolis Social Media Breakfast | May 13th 2010 from Twelve Stars Media Productions on Vimeo.

Want More?

If you are local and want to learn more about the IMA and our social media strategy, you’re in luck! This Thursday, May 20 at 5:30 we will be hosting Bloggers Anonymous, a meetup group of individuals who are interested in art, technology, online communications and networking. Come, grab a drink in Nourish Café, get some freebies, and meet some really great people while you’re at it!

Filed under: Local, Marketing, Musings

At the IMA, social media has become rather important. We use it to build relationships with you, our online audience, yes- but we also hope to encourage you to build relationships with each other and your community. I don’t know about you, but it’s hard for me to tell the difference between my “personal” and “professional” social media interactions because the lines have blurred in so many ways just in the past couple of years. Yes, part of it has to do with passion for what I do, but even so- everything has become so intertwined, so to speak, when it comes to the ‘interwebs’.

This photo was snapped just this morning down in 100 Acres by Senior Curator of Contemporary Art, Lisa Freiman and promptly tweeted by CEO Max Anderson:

Steel workers gather for a photo opp. on top of Free Basket by Los Carpinteros

Take for instance how social media has reshaped the world of journalism. “Citizen journalism” is the concept of members of the public “playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.” Examples of this can be seen through blogs, twitter, and camera phone images.

As a museum, we can employ this same idea. Staff, artists and visitors can capture events as they happen with their iPhone or a Flip Video. The following images were captured on artist duo Type A’s cell phones and then uploaded to Facebook:

The top ring of "Team Building (Align)" casts a shadow

Astronomer Brian Murphy of Butler U. and Andrew of Type A work out some calculations to place the second ring for "Team Building (Align)"

So, budding art journalists, here are some tips from caffienatedtraveller.com to get you started:

• Acknowledge the artwork and museum in the photo credits. It is time for bloggers to step up and put on a professional face.
• Post great images and not the family snap shots on your blog. Why discredit a good art exhibit.
• Flash photography? Don’t go there unless you have explicit permission from the museum. Not even when you think you’re alone.
• Leave the fanatical blogger psyche at the entry door. Spend some zen time in the moment, with the art and the space and then shoot.

In the meantime, I’ll be looking for your tweets, status updates and image uploads. And let’s continue to blur the lines together, shall we?

Filed under: Art, Art and Nature Park, Current Events, New Media, Technology

This edition of “Geeking Out” features two new art sites with a social media theme.

The first site is “Dribbble – What are you working on?”. I think of this website as a visual version of Twitter. It allows designers to showcase the latest version of what they are working on in “120,000 pixels or less”.

I’m so glad this site exists! The best thing about it is you can only become a contributing member if you are invited, or “drafted” as they say, by someone who is already a member, also known as a “player”. The branding is a play off of basketball and I think it works. The fact that the basketball is pink is perfect. It should help keep the jocks from getting confused.

Anyways, this site is an amazing community because it is curated by it’s members. Players can start design contests (example here), share work, get and give feedback, and all of the other things you’d expect to find on a social site. Good luck getting drafted!

BetweenCreation is a social network that seeks to promote emerging art worldwide. This is another great social networking site for artists and designers. Anybody can sign up!

Unlike Dribbble, this website will let you upload larger images. I like the “related artwork” sidebar feature which provides a pleasant way to browse through the artwork on the site. Also, you can post and share art events easily.

Filed under: Art, Technology

Something that could easily be over looked about the IMA’s web presence is the amount of social media the museum is creating on a weekly basis.

So in the process of the redesign, the IMA Stream was invented.  What is the IMA Stream? You might ask.  Well the idea behind the stream was to create a single consolidated “stream” of all the content that is being produced by the museum.  The stream contains up to the minute updates from Flickr, Twitter, the IMA Blog, press releases, YouTube, Del.icio.us, and Artbabble.  This allows visitors to quickly browse thru the latest internet offerings from the museum in one convenient spot.

The system was made possible utilizing a common internet standard known as RSS.  In a nutshell, RSS is a standard for sharing and syndicating content across the internet. Leveraging the power of RSS feeds we are able to programmatically aggregate all of our content from multiple sites into a single feed which is what you see when you visit the IMA website.

Filed under: New Media, Technology

Thank you to all who applied to be the IMA’s new blogger. We had nearly 2 dozen submissions and there wasn’t a bad one in the entire lot. It was exciting to read everyone’s stories and profiles, and very difficult to narrow down to a final list. The blog committee a.k.a. part of The Social Media Committee of Excellence a.k.a. Daniel Incandela, Kate Franzman, and I each voted for our top 5 picks and tallied the votes.

This is a crown, but not the actual crown that the winning blogger will receive.

And the Nominees Are… Read the rest of this entry »

Filed under: Guest Bloggers, Marketing