You can find a lot more graphs from the survey results in the rest of this post, but I thought it would be interested to just pull out a few interesting stats for you up front.

Stats Quick-Hit:

• 480 People took the survey between 12/22/2009 and 2/9/2009 (our web traffic during that time included 113,000 unique visitors and 450,000 pages served)
• Almost 90% of people who took the survey were satisfied or very satisfied with their experience on imamuseum.org
• The average visitor is Female (67%) and between 25-34 year old.
• More than 55% of website visitors use Facebook! Guess keeping the IMA’s facebook page flush with content is a good idea!
• Sadly 51% of survey-takers Never Comment on Blogs (c’mon… poke us a little, we don’t bite!)
• Survey-takers were overwhelmingly Caucasian. Our real attendance through the doors of the museum is different than this, so it seems like we need to do a better job of reaching some different audiences.

We’ll be contacting the lucky winner of the iPod touch this week and sending out the love to them!  Thanks to everyone for helping us with the survey!  We’ll be back in touch as we put together a new set of user personas to use for some upcoming web work.

In the mean time, enjoy sifting through our data for us.  If you see anything interesting here, be sure to be one of those 49% who do comment on blogs, and Let Us Know!  We’re happy to answer any questions you ask!

YOU our IMA Blog Readers!
(Click here to help us by taking a short survey)

We did a similar survey about 1 year ago and are really interested to see how our audience and our performance has changed since that time. Our gut feeling is that these have changed some, but surveys like this will really help us know for sure.

I thought I’d ante up two items to sweeten the deal a little bit to entice you to help us out. From the graphic above you see that one of these is a drawing for an iPod touch give away to one lucky survey taker. The other is that I’ll promise to write up the results of the survey and present them here for others to pick and poke at.

On the web team, we hope to use these survey results in the creation of User Personasto reflect the current state of our online audience. Personas like these are an element of User Centered Design(UCD) and can really help us conceptualize features and workflows for the web. While we don’t actually adhere to all the tenets of UCD, this is one feature that has been helpful in the past.

We originally partnered with a local marketing and communications firm, Williams Randall, in the creation of User Personas for the re-launch of imamuseum.org in September 2007. Through a pretty detailed set of user research, they helped us develop 4 primary personas which we’ve come back to from time to time.

We gave them each fictional names and roles, which really helped us to think about them as people:

• Kate – a young, single, social, art enthusiast
• Andrew – a high school art teacher
• Claire – a parent of young children
• Annette – a current member of the IMA

In my opinion, we’re far from perfect when it comes to meeting all the needs of even these four imaginary people, but our hope is that by having actual targets in front of us that really matter we might end up focussing on features and content that makes a different.

So, will you help us get to know you better? We’d really like to better understand who you are and how you use our site. Maybe next year’s personas will be a Tim, or Jill who we havn’t met yet!

Last October, a team of us who work on Previews sat down with stacks of magazines from all walks of life, including publications from other museums. We talked about appearance — the layout, design, fonts, colors, photos. We hashed out content — article type, member information, length, the calendar. We also considered the paper used to print the magazine on and asked ourselves ‘How green can we be?’

I found that vibrant oranges, rich browns and jewel tones were the hot colors to carry through a publication. These colors are used effectively by most of the design museums like the Smithsonian’s Cooper Hewitt. Type face was modern and mixed, but it was clear readability is key. The Art Institute of Chicago went further to portray pages with kid’s programs with more playful fonts and design themes. The use of large, vivid, expressive images was and is always impressive.

Content ranged from the wildly popular features on exhibitions and upcoming programming to artist profiles and member interviews. The Walker in Minneapolis does an excellent job of highlighting a member, possibly picked right off the street, for a Q&A and an always inviting snapshot. And my favorite idea from the Museum of Contemporary Art San Diego is a “take-away” poster of their upcoming or current exhibition inside the magazine. This is no Jonathan Taylor Thomas.

After a passionate discussion (and far past the scheduled meeting time), everyone still had their own favorites. If our decided mission is to be an award-winning publication to our readers/members, why not ask their opinion? We included the survey below in the spring 2008 issue and received incredible feedback. (Thank you all.)

Members, watch your mailboxes in April for your summer Previews issue. And keep telling us what you think. If you’re not a member and would like to join the IMA to begin receiving this perk, you can join the family here.

A shout out to Art for You, coming to mailboxes before Previews, and a disclaimer that the institutions mentioned above may or may not contain the content I praised them for. There were A LOT of magazines on that table.