Phil’s post yesterday got me thinking. At Museums and the Web a couple of weeks ago (check out Charlie’s post), Rob and I presented our paper about online video. At the end of our talk, I was asked if the IMA ever created viral video content. My response was immediate and along the lines of this: I’m not sure a museum could create a successful viral video. It would have to come from someone outside the museum and break lots of rules. But then Phil wrote about viral videos and I started thinking.
The IMA is not immune to the viral video idea. Our first ever YouTube video was conceived as a marketing, viral video in support of an exhibition. That was almost three years ago.
