This blog post began like many of our new media projects at the IMA. I was meeting with my colleagues in the Nugget Factory, kicking around ideas for this blog post. Actually, we were also literally kicking a soccer ball around. We keep one in our area for creative brainstorming and because I love Soccer (did someone say 2010 World Cup – England vs. USA, what?). All of a sudden, Dan Dark kicked the ball and hit my coffee mug, which of course exploded all over my sweater. True story. And a blog post was born. Spontaneity.
It’s the first time I’ve been doused by coffee in a creative meeting, but I’ve also been pranked countless times by my colleagues.












