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	<title>Indianapolis Museum of Art Blog &#187; Three is a Magic Number</title>
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		<title>Three is a Magic Number</title>
		<link>http://www.imamuseum.org/blog/2009/10/22/three-is-a-magic-number/</link>
		<comments>http://www.imamuseum.org/blog/2009/10/22/three-is-a-magic-number/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 12:34:32 +0000</pubDate>
		<dc:creator>Daniel Incandela</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[1stfans]]></category>
		<category><![CDATA[art blog]]></category>
		<category><![CDATA[bloggers anonymous]]></category>
		<category><![CDATA[Brooklyn Museum]]></category>
		<category><![CDATA[Daniel Incandela]]></category>
		<category><![CDATA[ima]]></category>
		<category><![CDATA[Indianapolis Museum of Art]]></category>
		<category><![CDATA[Mattress Factory]]></category>
		<category><![CDATA[Museum Blog]]></category>
		<category><![CDATA[Three is a Magic Number]]></category>
		<category><![CDATA[Wexner Center]]></category>

		<guid isPermaLink="false">http://www.imamuseum.org/blog/?p=9074</guid>
		<description><![CDATA[If you happen to be at the Indianapolis Museum of Art later today, say 5pm, you&#8217;ll have a chance of discovering Bloggers Anonymous.  It&#8217;s our third event of BA, and something pretty different from what we typically do regarding technology.  We&#8217;re actually meeting people face-to-face.  At the IMA, we kind of dig technology and spend [...]]]></description>
			<content:encoded><![CDATA[<p>If you happen to be at the Indianapolis Museum of Art later today, say 5pm, you&#8217;ll have a chance of discovering <a href="http://www.facebook.com/event.php?eid=159974550718&amp;ref=ts" target="_blank">Bloggers Anonymous</a>.  It&#8217;s our third event of BA, and something pretty different from what we typically do regarding technology.  We&#8217;re actually meeting people face-to-face.  At the IMA, we kind of dig technology and spend a lot of time developing digital projects, like this blog, <a href="http://www.artbabble.org/" target="_blank">ArtBabble</a>, <a href="http://www.flickr.com/photos/imaitsmyart/sets/72157622312724970/" target="_blank">TAP</a> and a million other things.  We really love our work, but I guess there would be one draw back to what we do.</p>
<div id="attachment_9075" class="wp-caption aligncenter" style="width: 477px"><img class="size-full wp-image-9075" title="Tonight is the night!" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/ba_flyer.jpg" alt="Hey, you get to hang out with me." width="467" height="604" /><p class="wp-caption-text">Hey, you get to hang out with me.</p></div>
<p><span id="more-9074"></span>Draw back you say? Yes.  We spend so much time interacting online, we never actually meet the people that read this blog, watch our videos, follow the IMA&#8217;s main site, or follow our tweets.  There&#8217;s a disconnect of sorts and it&#8217;s something we struggle with constantly.  We produce digital content to enhance our visitors experiences with art, artists and exhibitions.  A lot of these people may never visit Indianapolis or the IMA.  But what about our local audience?  We care, we really do.</p>
<p>All museums care.  And some are doing a great job of bridging the disconnect between the online and physical relationships.  The ever impressive <a href="http://www.wexarts.org/" target="_blank">Wexner Center</a> in Columbus, OH (my old stomping grounds) has been heavily involved in their local <a href="http://columbussocialmediacafe.org/meeting-agenda/" target="_blank">Social Media Cafe</a>.  Brooklyn Museum has pioneered the new model for museum membership with their <a href="http://www.brooklynmuseum.org/community/blogosphere/bloggers/2008/12/05/introducing-1stfans-a-socially-networked-museum-membership/" target="_blank">1stfans</a> idea &#8211; a socially networked membership that brings visitors in to the museum. And the <a href="http://twitter.com/mattressfactory" target="_blank">Mattress Factory</a> uses Twitter brilliantly to uninstitutionalize an institution.  Wex, BM &amp; MF are heavily involved in new media projects and publishing online &#8211; but they too have addressed the same issue we&#8217;re contemplating &#8211; it would be great to meet some of you.  <em>(If there are other museums addressing this, I would love to hear from you).</em></p>
<p>So if you&#8217;re free this evening, stop by the IMA.  You can meet some of the museum staff, listen to some music, grab a drink and if you really want, try out our new iPod Touch guide.</p>
<div id="attachment_9077" class="wp-caption aligncenter" style="width: 410px"><img class="size-medium wp-image-9077" title="The iPod Touch" src="http://www.imamuseum.org/blog/wp-content/uploads/2009/10/touch-400x211.jpg" alt="TAP into Sacred Spain" width="400" height="211" /><p class="wp-caption-text">TAP into Sacred Spain</p></div>
<p>Did you think I wouldn&#8217;t end by mentioning some technology?</p>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Tonight is the night!</media:title>
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			<media:title type="html">The iPod Touch</media:title>
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