One thing we’ve learned from the recession is that movies are now considered “recession proof”. People need the escape. This can easily be seen from Harry Potter and the Half-Blood Prince, which had a $160 million 5-day opening. It was also the fastest movie to ever reach $350 million world-wide. I was somewhat surprised to find out that this movie would be offering an IMAX 3D experience as well. Typically I think of the animated movies which can fairly easily crank out a 3D version of themselves. However, digitally adding 3D scenes to a filmed movie requires a great amount of work from the production companies. Why do it? Money of course.
Monsters vs. Aliens © Dreamworks Animation
Filed under: Musings, Technology
