It’s a bit quieter around the office this week, though my inbox is no lonelier. From curatorial staff to exhibition designers, public affairs representatives and IT staff, the IMA has a mighty team of Biennale ambassadors overseas. They’re hosting VIPs, recording videos, taking photographs, installing work, and surely doing a list of other necessary tasks that I am unaware of. While it may seem like the whole Museum boarded a plane, that’s certainly not the case. Many of us (most of us, really) are here manning the fort.

So what are we up to back in the motherland? A few things really…

While our traveling cohorts organize and gather the documentation materials, a team of us are ready and on-hand to help get that content to you (and our friends in the media) as quickly as possible. Working within a system that includes a 6 hour time difference isn’t always easy, but multiple process meetings prior to the trip has made for smooth sailing (knock on wood).

Most of my job entails getting the content out to you, our online audience. From updating the website with videos, images, and information to managing our Facebook and @imamuseum Twitter account, my work is 90% online and 10% meetings about the online material. I sincerely love this job and it’s because of this job that I feel like I am in Venice along with everyone else.

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Filed under: Around the Web, Current Events, IMA Staff, Venice Biennale

From TweetDeck to TwitterFeed, and Ping.fm, there are a variety of tools available to help manage your social sites. For the past couple of weeks I’ve been trying out the Pro HootSuite account and thought I would share my findings in case you’re in the market for a new management tool.

What’s really convenient about HootSuite is that you can pull most of your social sites into one interface, so you spend less time logging in and out of the different sites. From the dashboard, you can create a tab for each of the accounts you want to include, with choices of: Twitter, Facebook, Facebook page, LinkedIn, MySpace, Pingfm, WordPress, and Foursquare. As you can see in the screen-shot below, my chosen tabs for the trial were my Twitter and Facebook accounts.

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Filed under: Marketing, New Media, Technology

Over the past week, you may have seen in your Facebook feed that several of your friends have “Just joined Jumo.” You’re probably thinking oh no, not another one…how many social sites do we all need?  Don’t worry! This one actually serves a purpose that isn’t covered by Twitter, Facebook, or most of the others.

Jumo was conceptually introduced in March of 2010 when Facebook co-founder Chris Hughes announced a soft-launch of the non-profit platform that matches users’ philanthropic interests to various causes. Nearly 9 months later, what was just a landing page is now a beta-launched version that is definitely worth checking out. So what exactly is it?

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Filed under: Marketing, New Media, Technology

(photo via Joe Shoemaker)

Last week, I represented the IMA (@IMAMuseum) at the Indianapolis Social Media Breakfast (@indysmb) on the topic of Using Social Media in Travel, Tourism and Attraction Industries. Serving on the panel with me were representatives from IndyHub (@IndyHub), The Children’s Museum of Indianapolis (@TCMIndy), The State Fair Grounds (@IndyStateFair), and the ICVA (@VisitIndy). Sitting in the audience were some of the most engaged social networkers in the city. It was a great opportunity to discuss the IMA’s social media strategy and to hear how other organizations are utilizing social networks for marketing and audience development strategies. (In case you don’t know, the “@” behind the organization refers to its Twitter account).

To sum up, here’s what I discussed:

1. Social Media = Social Networks (Twitter, Facebook, etc.) + Social Content (Video, blogs, etc.) If an organization creates great social content then social networking is a heckuvalot easier! Producing good, engaging content should be your top priority.
2. The staff person/s that manage/s Facebook and Twitter is your online visitor services staff. Whether they speak from their own voice or on behalf of your organization, Social Media staff are evangelists of the organization. They have to be authentically passionate about what they communicate and be willing to live the mission of the organization. The best Social Networking is done 24 hrs a day, 7 days a week.
3. When it comes to online strategy, the best plan is to not plan. While it’s essential that overall communication objectives and key messages are understood, the best social media presences are those that have the ability to be flexible, responsive and experimental.

See the full discussion:

Indianapolis Social Media Breakfast | May 13th 2010 from Twelve Stars Media Productions on Vimeo.

Want More?

If you are local and want to learn more about the IMA and our social media strategy, you’re in luck! This Thursday, May 20 at 5:30 we will be hosting Bloggers Anonymous, a meetup group of individuals who are interested in art, technology, online communications and networking. Come, grab a drink in Nourish Café, get some freebies, and meet some really great people while you’re at it!

Filed under: Local, Marketing, Musings

At the IMA, social media has become rather important. We use it to build relationships with you, our online audience, yes- but we also hope to encourage you to build relationships with each other and your community. I don’t know about you, but it’s hard for me to tell the difference between my “personal” and “professional” social media interactions because the lines have blurred in so many ways just in the past couple of years. Yes, part of it has to do with passion for what I do, but even so- everything has become so intertwined, so to speak, when it comes to the ‘interwebs’.

This photo was snapped just this morning down in 100 Acres by Senior Curator of Contemporary Art, Lisa Freiman and promptly tweeted by CEO Max Anderson:

Steel workers gather for a photo opp. on top of Free Basket by Los Carpinteros

Take for instance how social media has reshaped the world of journalism. “Citizen journalism” is the concept of members of the public “playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.” Examples of this can be seen through blogs, twitter, and camera phone images.

As a museum, we can employ this same idea. Staff, artists and visitors can capture events as they happen with their iPhone or a Flip Video. The following images were captured on artist duo Type A’s cell phones and then uploaded to Facebook:

The top ring of "Team Building (Align)" casts a shadow

Astronomer Brian Murphy of Butler U. and Andrew of Type A work out some calculations to place the second ring for "Team Building (Align)"

So, budding art journalists, here are some tips from caffienatedtraveller.com to get you started:

• Acknowledge the artwork and museum in the photo credits. It is time for bloggers to step up and put on a professional face.
• Post great images and not the family snap shots on your blog. Why discredit a good art exhibit.
• Flash photography? Don’t go there unless you have explicit permission from the museum. Not even when you think you’re alone.
• Leave the fanatical blogger psyche at the entry door. Spend some zen time in the moment, with the art and the space and then shoot.

In the meantime, I’ll be looking for your tweets, status updates and image uploads. And let’s continue to blur the lines together, shall we?

Filed under: Art, Art and Nature Park, Current Events, New Media, Technology