image from Flickr user * f l o r

With the help of Urban Outfitters and The Impossible Project,  Polaroid film will be back in production in 2010. When Polaroid stopped manufacturing instant film in 2008, The Impossible Project bought all the equipment and machinery. This year, Urban Outfitters will release 700 limited edition sets of Polaroid cameras and one pack of Polaroid film. Eventually, they’ll  sell film packs too.

Something interesting I noticed on the Impossible Project’s site was their mission statement:

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.

If you simply can’t wait until 2010 (like me), Gallery Space at Space 15 Twenty in Los Angeles is hosting a month-long group show of Polaroid photography, in conjunction with the production of the film. Or you can always check out the slew of ‘fake’ polaroid apps like this and this.  Now get to shakin’ it!