Indianapolis Museum of Art Blog

For those of you who are regular blog readers, you’ll probably remember a post from earlier this year where we talked a little bit about user personas and how we use them at the IMA to try and improve the ways we produce web content.  In that post, we asked for help in taking a survey that would refresh the information we have about our online audience.  I promised that we’d share results with you on how things went and what we’re learning.  Never one to shirk on a promise, here are some of the results on that survey…  some pretty interesting bits in here!

You can find a lot more graphs from the survey results in the rest of this post, but I thought it would be interested to just pull out a few interesting stats for you up front.

Stats Quick-Hit:

• 480 People took the survey between 12/22/2009 and 2/9/2009 (our web traffic during that time included 113,000 unique visitors and 450,000 pages served)
• Almost 90% of people who took the survey were satisfied or very satisfied with their experience on imamuseum.org
• The average visitor is Female (67%) and between 25-34 year old.
• More than 55% of website visitors use Facebook! Guess keeping the IMA’s facebook page flush with content is a good idea!
• Sadly 51% of survey-takers Never Comment on Blogs (c’mon… poke us a little, we don’t bite!)
• Survey-takers were overwhelmingly Caucasian. Our real attendance through the doors of the museum is different than this, so it seems like we need to do a better job of reaching some different audiences.

We’ll be contacting the lucky winner of the iPod touch this week and sending out the love to them!  Thanks to everyone for helping us with the survey!  We’ll be back in touch as we put together a new set of user personas to use for some upcoming web work.

In the mean time, enjoy sifting through our data for us.  If you see anything interesting here, be sure to be one of those 49% who do comment on blogs, and Let Us Know!  We’re happy to answer any questions you ask!

Read the rest of this entry »

In a continuing quest to better understand and respond to what we hope is an ever growing and changing audience for IMA content online, you may have notice that we’ve recently launched a new visitor survey on the main imamuseum.org web page. It may be a little bit hidden currently, as we’re still highlighting our current exhibition of Ming Dynasty works of art (see Power and Glory) but we’re asking visitors to our web pages to tell us a little bit about themselves and how they use our sites so that we can better meet their needs and desires moving forward. Which leads me to a very important contingent of web visitors…

YOU our IMA Blog Readers!
(Click here to help us by taking a short survey)

We did a similar survey about 1 year ago and are really interested to see how our audience and our performance has changed since that time. Our gut feeling is that these have changed some, but surveys like this will really help us know for sure.

I thought I’d ante up two items to sweeten the deal a little bit to entice you to help us out. From the graphic above you see that one of these is a drawing for an iPod touch give away to one lucky survey taker. The other is that I’ll promise to write up the results of the survey and present them here for others to pick and poke at.

On the web team, we hope to use these survey results in the creation of User Personasto reflect the current state of our online audience. Personas like these are an element of User Centered Design(UCD) and can really help us conceptualize features and workflows for the web. While we don’t actually adhere to all the tenets of UCD, this is one feature that has been helpful in the past.

We originally partnered with a local marketing and communications firm, Williams Randall, in the creation of User Personas for the re-launch of imamuseum.org in September 2007. Through a pretty detailed set of user research, they helped us develop 4 primary personas which we’ve come back to from time to time.

We gave them each fictional names and roles, which really helped us to think about them as people:

• Kate – a young, single, social, art enthusiast
• Andrew – a high school art teacher
• Claire – a parent of young children
• Annette – a current member of the IMA

In my opinion, we’re far from perfect when it comes to meeting all the needs of even these four imaginary people, but our hope is that by having actual targets in front of us that really matter we might end up focussing on features and content that makes a different.

So, will you help us get to know you better? We’d really like to better understand who you are and how you use our site. Maybe next year’s personas will be a Tim, or Jill who we havn’t met yet!

In a session at last weekend’s Blog Indiana 2008 conference, a speaker stressed the importance of using our senses to sharpen our observations in order to better share them. Environment is highly considered in many professions such as architectural design, retail and food service. Marketers want to make us comfortable and happy in our homes, stores and restaurants. So why not think in terms of art viewing experiences?

According to a recent BBC News article citing a study by Heriot Watt University, music can enhance wine taste. On the same principle, can music enhance art taste? Does the taste of a one type of wine or the shade of a certain color wall effect your like or dislike for a work of art? Read the rest of this entry »