Phil’s post yesterday got me thinking.  At Museums and the Web a couple of weeks ago (check out Charlie’s post), Rob and I presented our paper about online video.  At the end of our talk, I was asked if the IMA ever created viral video content.  My response was immediate and along the lines of this:  I’m not sure a museum could create a successful viral video.  It would have to come from someone outside the museum and break lots of rules. But then Phil wrote about viral videos and I started thinking.

The IMA is not immune to the viral video idea.  Our first ever YouTube video was conceived as a marketing, viral video in support of an exhibition.  That was almost three years ago.

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For the last month or so, I’ve had guerrillas and how they market on my brain. I’m particularlly interested in what an IMA viral video campaign would look like. However, even though there are video campaigns out there that have achieved viral success, setting out to make one seems rather daunting. How do people do it? Read the rest of this entry »

With the launch of the new IMA Blog, there will be more authors contributing posts, and I am among them. You should expect to find a lot of opinions, a touch (okay, a lot) of sarcasm and the occassional soap box to provoke your witty and well-written comments. Struggling to find a compelling topic for my inaugural post, I have searched long and hard and decided to pontificate on the expansive YouTube-iverse.

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