Indianapolis Museum of Art Blog

From writing large-scale, big-budget marketing plans to proofing marketing pieces for the printer, I generally have about 15-30 different projects cross my desk every day. Some things take a considerable amount of attention, while others take seconds. Some days I have six meetings, while others I have just one. As with many jobs, my position requires me to switch back and forth between projects all day, every day. At times, I find the harried nature and varied scope of my work to be exhausting. But most of the time, I find it exhilarating. Regardless, I love every minute.

To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

Image taken from ugotbling.com

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A few weeks ago, when the weather was not as scorching as it’s predicted to be this week, I wandered outside for a walk around the lake with my camera after lunch. I had been out before earlier in the spring and created a great panorama from a set of photos that I had taken, but the sky was a bit overcast and the overall mood was somewhat gloomy.

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When I started at the Indianapolis Museum of Art in the fall of 2004, the opening of the Virginia B. Fairbanks Art & Nature Park seemed so far in the future it was laughable to me that we even had meetings about it. Fall 2009 seemed like an eternity away. For God’s sake, I thought to myself, I’ll be nearly 30 years old when the park finally opens! Now with the recent proliferation of my first gray hairs, 30 doesn’t seem that far away, and with the plans for the park taking shape neither does opening day.

The Virginia B. Fairbanks Art & Nature Park has always seemed a bit ambiguous to me. With the solidity of the Museum and its galleries and history of Oldfields-Lilly House & Gardens, the Art & Nature Park seemed like the elusive Holy Ghost of the IMA’s trinity. Scheduled to open in the fall of 2009, The Virginia B. Fairbanks Art & Nature Park has a history that goes well beyond my time at the IMA. Discussions about the use of the space have been ongoing for decades. However, over the last few months, plans for the park have really come together and as we get closer and closer to the opening date, I can now see more clearly the future of the 100 acres of woodland, wetland and meadows adjacent to the Museum.

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