To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

Image taken from ugotbling.com

COLUMBUS DAY, OCTOBER 12, 2009*

8:27 Arrive at office. Plug in laptop.

8:35 Sip coffee and respond to emails sent over the weekend.

8:50 Research the 100 Acres: Virginia B. Fairbanks Art and Nature Park for IMA  Magazine article.

9:15 Write interview questions for article to send to Ed Blake, the  landscape architect for 100 Acres.

9:32 Email interview to Ed Blake.

9:37 Discuss signage in Efroymson Family Entrance Pavilion with Marketing Manager.

9:42 Register for Next Audiences Summit.

9:52 Review marketing budgets from last 2 years.

10:22 Read NYT’s article about the Louvre’s attempt to ‘Loosen Up.’

10:34 Get distracted by Jamie Oliver article in NYT’s Mag.

10:39 Review Web site content. Put together work plan to present in the afternoon’s Web team meeting.

11:22 Read Geoff Von Burg’s blog entry.

11:31 Email this week’s TV schedule for Sacred Spain commercials to Max, curator Ronda Kasl, and Nugget Factory.

11:38 Check attendance numbers from the weekend.

11:39 Organize opening weekend debrief meeting for Sacred Spain.

11:45 Polish up communication pieces for potential Winter Nights and Summer Nights media sponsorships.

12:18 LUNCH (Lean Cuisine and Fage Yogurt).

12:38 Watch Gentleman Broncos movie trailer.

12:41 Send movie trailer to Dan Dark.

12:44 Change Twitter name from @IndyArtGirl to @MegLiffick.

12:50 COFFEE.

1:00 Catch up on emails from the morning.

1:30 Web Team!

2:50 Review and edit Group Tours corporate mailer for Sacred Spain.

3:15 Respond to email from Contemporary Curator Lisa Freiman about the prestigious national award that her husband received. Congrats, Ed!!!

3:17 Create an initial inventory of marketing materials that can include media/corporate sponsor recognition during 2010.

4:02 Continue to draft 2010 marketing plan for Public Programs.

4:48 Brainstorm about communication ideas for TAP.

5:21 Respond to remaining emails.

5:42 Leave office. Head to gym.

6:13 Check email while running on treadmill at gym. DANGEROUS!

6:16 Attempt to respond to an email while on treadmill at gym. EVEN MORE DANGEROUS!

8:15 Read IBM’s social media guidelines while watching Will Ferrell on Man Vs. Wild.

8:30 Close laptop. No more work for the day.

*Please note that I have left out some details such as phone conversations, specific email correspondences, bathroom breaks, and Facebook and Twitter checks.

Next up (Oct. 28), I’ll tackle the ginormous topic of branding a museum. Stay tuned.

I use a great tool called AutoStitch to create these panoramas from individual photos. You just have to manually adjust your focus and exposure and then rotate in place while shooting away. As long as there’s some overlap between shots and the lighting is consistent, it does a pretty good job of merging photos automatically. For this scene, I had to stitch a few groups independently and then stitch those mini-panos into the full panorama. You can see above that the lighting had changed due to shifting clouds and the complexity of the bushes even thwarted my own pattern matching capability. The photos that I took a few weeks ago stitched a little more easily and capture a more cheerful vista.

That’s not the end of my tale, however. I continued walking around the lake, expecting that I would be able to make a full revolution because the weather had been pleasant for quite a while and I had been watching our stream gauge reading drop daily in anticipation of a nice stroll. Unfortunately, when I got to the inlet that connects the river with the lake, I found that I wouldn’t be able to ford it while keeping myself dry below the knees. Not unless I had an olympic-class long jump.

You can now learn some basic geology about the White River and 100 Acres on the IMA website, thanks to our collaboration with the U.S. Geological Survey. There’s still more information to come about floods and we’re also looking into adding some guidelines that will help IMA staff and visitors determine when the park is flooded.

From what I’ve learned, the inlet is more complicated – the water level there depends on the amount of water flowing in the river, the amount of water that has entered (from both the river and precipitation) and exited the lake, and the rate of evaporation. If we can solve that puzzle we’ll be able to determine when it’s possible to hike all the way around the lake. For now, just keep in mind that even after a few days of fair weather the inlet may be too wide to cross without getting wet.

When I started at the Indianapolis Museum of Art in the fall of 2004, the opening of the Virginia B. Fairbanks Art & Nature Park seemed so far in the future it was laughable to me that we even had meetings about it. Fall 2009 seemed like an eternity away. For God’s sake, I thought to myself, I’ll be nearly 30 years old when the park finally opens! Now with the recent proliferation of my first gray hairs, 30 doesn’t seem that far away, and with the plans for the park taking shape neither does opening day.

The Virginia B. Fairbanks Art & Nature Park has always seemed a bit ambiguous to me. With the solidity of the Museum and its galleries and history of Oldfields-Lilly House & Gardens, the Art & Nature Park seemed like the elusive Holy Ghost of the IMA’s trinity. Scheduled to open in the fall of 2009, The Virginia B. Fairbanks Art & Nature Park has a history that goes well beyond my time at the IMA. Discussions about the use of the space have been ongoing for decades. However, over the last few months, plans for the park have really come together and as we get closer and closer to the opening date, I can now see more clearly the future of the 100 acres of woodland, wetland and meadows adjacent to the Museum.

Want to learn more about the Art & Nature Park?

1. I would suggest visiting the Art & Nature Park section of the IMA’s Web site to read up on the basics. Find out what has been done already. Learn about the inaugural artists commissioned for the park. And discover some of the goals and plans for the space.

2. I highly encourage you to come to the Art & Nature Park Public Forum tonight at 7:30 PM at the IMA. Here’s the official description of the event: Maxwell L. Anderson, the Melvin & Bren Simon Director and CEO of the IMA, will welcome the audience and give an overview of the vision for the Park. Mark Zelonis, the Ruth Lilly Deputy Director of Environmental and Historic Preservation, will present an overview of the nature found at the site. Lisa D. Freiman, senior curator of contemporary art and director of the Virginia B. Fairbanks Art & Nature Park, will present an overview of the artist projects and the visitor center.

Following these brief presentations, those present will have the chance to ask questions of key players about plans for the park. Special guests will include representatives from neighborhood groups and representatives from environmental organizations.

3. I would love for you to share your thoughts on our blog. Let’s start an online dialogue about The Park. To date, what have been your experiences with The Park? What interests you the most about the space? What are your concerns and comments about the project? Please feel free to share your thoughts here.