SPOILER ALERT: If you’d rather skip all the words and play with the new site, scroll to the end of this post, find the groundhog and watch the short video for login instructions.

One great pleasure of working in a creative environment like an art museum is that on occasion, we actually get to create things that are unique, tangible, and if we’ve done our job… useful.

Matt Gipson - Web Designer Extraordinaire

It’s one of the reasons I love to cook.  The process of pulling together all the right ingredients and a little skill to create a delightful experience that can be shared with others seems so personal, meaningful, visceral.  In short, very different from most of what keeps me busy on most days. So, it was a great honor to have the chance over the last six months to work together with so many talented staff from around the museum in creating and reformulating a new website for the IMA.

Over the last several years, the IMA has invested a lot of energy and resource in understanding and making use of the web in ways that help the museum meet its goals and carry out its mission.  Along the way, we’ve learned a lot.  We are constantly learning from our audience and visitors – watching the way they interact with content, reading comments, and listening to feedback.  We’ve learned immensely through our relationships and collaborations with other museums about what has worked and not in the past and about new thoughts, strategies and approaches we might try.  If I’m honest, we’ve definitely learned the most from our failures.  Hopefully, we’ve disguised most of them cleverly, but come join us for a beer in the cafe and we’ll share a bunch of the “less-than-superstar” moments.

In talking about how we might launch this new site we’ve been working so hard on, it only seemed right to give the first sneak peeks and behind-the-scenes privileges to our online followers.  So, like any great dish, this one’s hot off the grill and just for you!

One of the first things you’ll notice about the new website is that we’ve gone with a completely different design-feel from our earlier site.  Part of this is inspired by a new brand for the IMA which you’ll notice featured prominently across the site.  We wanted to shoot for a design that is clean and well structured, but still very visual and full of color.  You’ll notice that we stuck to a consistent grid layout on the site which lets us be pretty modular in the way we mix and match content.

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Filed under: Technology

In a continuing quest to better understand and respond to what we hope is an ever growing and changing audience for IMA content online, you may have notice that we’ve recently launched a new visitor survey on the main imamuseum.org web page. It may be a little bit hidden currently, as we’re still highlighting our current exhibition of Ming Dynasty works of art (see Power and Glory) but we’re asking visitors to our web pages to tell us a little bit about themselves and how they use our sites so that we can better meet their needs and desires moving forward. Which leads me to a very important contingent of web visitors…

YOU our IMA Blog Readers!
(Click here to help us by taking a short survey)

We did a similar survey about 1 year ago and are really interested to see how our audience and our performance has changed since that time. Our gut feeling is that these have changed some, but surveys like this will really help us know for sure.

I thought I’d ante up two items to sweeten the deal a little bit to entice you to help us out. From the graphic above you see that one of these is a drawing for an iPod touch give away to one lucky survey taker. The other is that I’ll promise to write up the results of the survey and present them here for others to pick and poke at.

On the web team, we hope to use these survey results in the creation of User Personasto reflect the current state of our online audience. Personas like these are an element of User Centered Design(UCD) and can really help us conceptualize features and workflows for the web. While we don’t actually adhere to all the tenets of UCD, this is one feature that has been helpful in the past.

We originally partnered with a local marketing and communications firm, Williams Randall, in the creation of User Personas for the re-launch of imamuseum.org in September 2007. Through a pretty detailed set of user research, they helped us develop 4 primary personas which we’ve come back to from time to time.

We gave them each fictional names and roles, which really helped us to think about them as people:

• Kate – a young, single, social, art enthusiast
• Andrew – a high school art teacher
• Claire – a parent of young children
• Annette – a current member of the IMA

In my opinion, we’re far from perfect when it comes to meeting all the needs of even these four imaginary people, but our hope is that by having actual targets in front of us that really matter we might end up focussing on features and content that makes a different.

So, will you help us get to know you better? We’d really like to better understand who you are and how you use our site. Maybe next year’s personas will be a Tim, or Jill who we havn’t met yet!

Filed under: Marketing, Technology

I thought I would use my space on the blog this week to give you a sneak peek of the new website we are creating for the upcoming show, Power and Glory: Court Arts of China’s Ming Dynasty.

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Filed under: Exhibitions, New Media