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Detour

Our guest blogger today is film historian Eric Grayson.

Detour (1945), tonight’s Winter Nights film, comes from a little independent studio despised for its cheap pictures.  The studio, PRC, was said to be an acronym for “Putrid, Rotten Crud.”  (Well, it wasn’t actually “crud,” but you get the idea!) This moniker was so pervasive that today, when a PRC movie is recovered, we often find that this phrase has been marked on the film can by an unhappy projectionist.  Why then would the IMA choose to show a film from such a studio?

The answer is simple. Detour (1945) is an exception to the rule.  Director Edgar G. Ulmer never let a tiny budget hamper him.  Like many film noir directors, Ulmer had a background that stretched back into the German Expressionist era in the 1920s.  The Black Cat (1934) was his first major American film as director, and it was made at a time when Universal was strapped for cash.  Rather than shoot it as a traditional horror film in a drippy castle, with expensive sets, Ulmer rewrote the movie to take place in an ultra-modern fortress, with spartan interiors that cost little to make.  The film was a hit, and Ulmer seemed on his way as a top director.

Shortly afterward, Ulmer met his future wife Shirley, who was married to producer Max Alexander, nephew of studio boss Carl Laemmle.  Shirley and Max divorced, she married Ulmer, and the new couple were banned from the Universal lot.  Ulmer’s career was over before it had really begun.  He was banished to small studios for many years, where his talent for stretching a dollar was tested every day, especially at bottom-of-the-barrel PRC.

PRC specialized in westerns and cheap horror films.  At the time, theaters would pay a flat fee for a movie that could play in the bottom half of a double feature.  If PRC could make a movie for less than that fee, then it was profitable before it ever played in theaters.  Their profits went up as the film budgets went down.  Who cared if it was any good?

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Filed under: Film, Public Programs, The Toby

 

Top Ten in Twenty Ten

Happy New Year! 2010 is shaping up to be a year filled with greatness. As I’ve been working on all of the marketing plans over the last few months, I’ve gotten really fired up about the new year at the IMA. Here are some of the things that I’m most looking forward to (in no particular order):

  1. So You Think You Can Blog? – Want to write for the IMA? We’re taking applications now. Deadline is January 15. Check it out.
  2. @imamuseum – Yep, we’re on Twitter. We’re starting out slow, but I guarantee there will be some exciting stuff along the way. Around here, it’s all an experiment, so you never know what you’ll find if you follow us.
  3. IMA-produced Content Starring YOU – From the makers of ArtBabble, TAP: Sacred Spain, and all things cool at the IMA, comes completely in-house produced television and radio advertising. And the best part – we want you to be in them. Stay tuned in the coming weeks for a call for participation in IMA-produced spots.
  4. The launch of the new IMA Web site (coming soon!) – The IMA’s brilliant Web team has been working on this for a long time. It’s gonna be amazing!
  5. Touch of Evil introduced by Peter Bogdanovich – I love old movies. I adore Orson Welles. Mark this on your calendar as  date night at The Toby. Read the rest of this entry »

Filed under: Marketing, Musings

 

Columbus Day at the IMA

From writing large-scale, big-budget marketing plans to proofing marketing pieces for the printer, I generally have about 15-30 different projects cross my desk every day. Some things take a considerable amount of attention, while others take seconds. Some days I have six meetings, while others I have just one. As with many jobs, my position requires me to switch back and forth between projects all day, every day. At times, I find the harried nature and varied scope of my work to be exhausting. But most of the time, I find it exhilarating. Regardless, I love every minute.

To give you an overview of what someone who works in museum marketing does , I thought that I’d outline my typical day. In order to do that, I recorded my activities throughout the past Monday. While some of you were relaxing (or partying) on your Columbus Day off, I was hard at work with my fellow colleagues at the IMA.

party-columbus-day

Image taken from ugotbling.com

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Filed under: Marketing, Musings

 

Winter Nights Film Series Poll

Do you love the Summer Nights film series, but just can’t stand the heat? Enjoy classic movies, but hate to watch them at home? Are you a movie lover or a casual film fan? Well, we’ve got something just for you.

This winter, the IMA will debut Winter Nights, a counterpart to the IMA’s popular Summer Nights film series. Winter Nights will feature classic films with familiar names. All films will be screened in the IMA’s Tobias Theater (aka The Toby) which will open this fall. (Which means…unlike Summer Nights, the IMA will provide the seats AND climate control.)

Below are some of the films that you will get to see this winter on The Toby’s big screen: Read the rest of this entry »

Filed under: Film, Polls

 

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