Gin Lane is located in a slum known as the Ruins of St. Giles. Here the pawn shop is the only prospering business; it is well patronized by the poor, who hock their possessions to feed their addiction to gin, popularly known as “Strip-me-naked.” The evils of gin afflict everyone equally. Infants, children, mothers, and invalids manifest every state of alcohol addiction: apathy, stupor, irresponsibility, anger, and ultimately death.