The economy of Toulouse-Lautrec's drawing and his unique talent for artistic caricature perfectly satisfied the requirements of a poster to be eye-catching and memorable.

Toulouse-Lautrec's style was well-suited to other advertisements besides posters, such as this cover for a series of folkloric poems by Joseph Goudezki (caricatured as a bear) set to music by Desiré Dihau, who leads the poet across the Pont des Arts over the Seine.