TAP Analytics

Auto-rotate proved more confusing than anything else

Yes, the image above is supposed to be confusing. It’s one of the lessons learned from collecting feedback and tracking events on the TAP iPod tour for Sacred Spain. Patrons didn’t quite realize that as they interacted with the tour, we were secretly shooting off messages to a server.  We tracked everything from incorrect codes to device rotations.  All in all we collected over a quarter million events.  Almost half of those events were rotations of the application layout.  We heard back from people that they were “catching up with the rotations”.  Based on this we have decided to flat remove any rotation from the next tour. Everything will be in portrait mode with the exception of video playback.

Here’s a few more simple stats I pulled.

2,788 times TAP was launched during the Sacred Spain exhibition.

90,984 tour stops visited.

3,051 incorrect codes entered.

Interested in more?  Here’s a dump of the log file.

I invite you to experience the next TAP tour of our upcoming exhibition, Tara Donovan: Untitled.


Explore Tara Donovan: Untitled using the next TAP tour from the IMA